Enhancing Your Company Brand In Order to Entice More Candidates

Enhancing your company brand is always important, you want to be the best of the best so, it is vital you showcase your brand effectively, especially if you want to find top talent. With this in mind, we have highlighted a few ways in which you can entice candidates through your company brand.

Your Company Message

Improving your company message is a must, even if you think it may not need improving, as you always want to be better and strive for greatness. If you don’t believe or care about your brand and its message, how can you expect your candidates and employees to?

Candidates rely a lot on your brand image when applying for a position as it is one of the few things they have to go on during the recruitment process so utilise it and make it amazing.

Offer More Information

As well as improving your company message, it is vital that you offer some more information – a great way to do this is through video. Whether that be video interviews, video assessments or creating your own company video snippet. This will give candidates all the relevant information they need and will boost their motivation, and even their confidence, as they now know a little more. Put effort into this and engage with them. Make them want to work for you.

How to Showcase Your Company Using Video-Led Recruitment

Video-Led recruitment is a great way to make sure all of your candidates have the information they need to carry achieve the desired outcome. As well as this, video-led recruitment ensures that recruiters have the opportunity to see the candidate first hand, live on-screen. From this, recruiters are able to determine whether the candidate is right-fit for the company and if they are able to carry out the role to a high level.

There are three types of video-led recruitment available; video CVs, video assessments and video interviews, all of which hold benefits for recruiters and candidates and can help you find top talent.

Click here to find out more on video-led recruitment types

Create An Introductory Video

Once you have determined you chosen video strategy, it is important that you create a ‘company snippet’ video as this gives candidates a brief on what you expect from them and how the chosen process is going to work. As well as this, your snippet will show that you care about your candidates and that you don’t want them to find this process daunting. You will be offering some advice and getting candidates ready to carry on.

How Can We Help?

Jobzilla is the first recruitment agency to significantly enhance engagement between our clients and candidates by embracing modern video technology to revolutionise the recruitment process. Our Video Assessments ensure each candidate has the opportunity to express what makes them who they are and provides a valuable tool to help employers make quicker and more effective recruitment decisions.

If you’d like more information on how you can prepare for your upcoming video assessment or would like to know more about the service we offer, why not contact Jobzilla today on 0203 507 1717, email to or by filling out the contact form on our contact page.