How to Improve Your Employer Branding to Help in Recruitment

Having a strong employer branding is an important part of running a successful business, you need potential customers, clients or staff to trust and choose you over your competitors. So how exactly do you improve your employer branding?

1. Determine Your Message

When determining your message, you must ensure that is is authentic and your tone of voice for your brand is as you want it to be. This will ensure that your candidates will know what to expect if they are to become an employee.

With this in mind, your brand voice should be consistent throughout all of your channels such as; job listings, video content, social media accounts, advertising and in conversations with the recruitment team.

2. Understand Brand Perception

It is more than likely that your employees will use social media platforms such as Twitter, LinkedIn and Facebook to share the experiences they have had with your company. These are highly valued platforms and are becoming a source of feedback so you must ensure your these are truthful and hopefully positive as you want candidates to feel confident in your brand.

3. Treat Your Candidates Like They Are Your Customers

Just like brand perception, there are many websites out there that give out feedback on your company; whether that be company lifestyle, work ethic or opportunities, it’ll be shared by some of your previous employees. Job seekers will most likely look for this when they are carrying out research on your company so it is, therefore, important that you provide your employees and current applicants with a positive experience.

You should treat them as though they are your customers and give them the same experience, so you don’t need to worry about negative reviews. From this, you will gain more and more candidates wanting to join your company.

Recruiters like Jobzilla can help you with this, we offer expert advice and a video strategy to ensure your candidates have a positive and unique experience when applying for a position. We use video to do this and it hasn’t let us down yet!

4. Use Video

The final stage in improving your employer brand is to create a company video. This will not only excite your candidates, but it will also give them more information about your company and what day-to-day life is like working for you. One video snippet can speak volumes which is why it is a good idea to create a professional video for your company that contains a creative idea that is memorable and relevant to your brand.

Finally, a company video will help put your candidates at ease and even motivate them to apply for your position as they will get to see your company culture and can adapt their approach when needed during the application and interviewing process.

How Can We Help?

Jobzilla is the first recruitment agency to significantly enhance engagement between our clients and candidates by embracing modern video technology to revolutionise the recruitment process. Our Video Assessments ensure each candidate has the opportunity to express what makes them who they are and provides a valuable tool to help employers make quicker and more effective recruitment decisions.

If you’d like more information on how you can prepare for your upcoming video assessment or would like to know more about the service we offer, why not contact Jobzilla today on 0203 507 1717, email to or by filling out the contact form on our contact page.