Using Video to Your Advantage as an Employer

Did you know that more than one billion people access YouTube each month? Some spend a large chunk of their time watching videos; whether they are for education, entertainment or lifestyle advice, videos play a big role in their lives.

As an employer, you can use this to your advantage in your search for top talent. The most effective way you can do this is by creating a short video about your company showcasing its strengths, daily life and roles.. It will also help you on your path to leading a successful, video-led recruitment campaign.

Creating a Company Video

With the large amount of users on video platforms, employers without a video are like retailers without a shop window. You limit yourself when it comes to attracting the best talent as they are most likely out there watching videos from other companies that excite and motivate them. It’s not surprising that companies with a video often have a strong pool of candidates.

A Video Is Worth a Million Words

Videos will not only excite your candidates, but they will also give them some more information about your company and what day-to-day roles may include. One short snippet can speak volumes which is why it is a good idea to create a professional video for your company that contains a creative idea, that is memorable, and that is relevant to your brand.

A company video will also put candidates at ease and motivate them to apply for your position as they will get to see your company culture and can adapt their approach when needed during the application and interviewing process.

Why not give it a try and see how you get on? We’re sure you won’t regret it.

Click here for tips on how you can enhance your company brand using video

How Can We Help?

Jobzilla can offer you expert advice on how to make the best company video. To find out more information, please feel free to contact us on 0203 507 1717, email to or by filling out the contact form on our contact page.